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Rico Macaraeg is a recognized creative expert in marketing, advertising, and public relations and currently leads the Marketing division of Automobili Lamborghini America. He and his team drive the brand strategy of the global iconic brand for 35 Lamborghini Dealers across Canada, the U.S., Mexico, Chile, and Brazil. Previously Rico worked at Audi and he spent a decade of service to the U.S. Government in the U.S. Navy with numerous service awards. He is the Co-Chair of the Leadership Council with Miriam’s Kitchen focused to end chronic homelessness and he is an advocate with the Semper Fi Fund.
“Let’s go make a difference.”
CAREER & LIFE CHALLENGES
While serving in the military Rico was sent to Captain’s Mast which is a relatively informal and low-level forum for handling minor misconduct. The life lesson from this situation were invaluable.
Realizing that moments that feel like defeats are actually learning opportunities.
FIRST SPECIAL VEHICLE
A 1983 Chevy Blazer
BEST AUTOMOTIVE ADVICE
Trust in the work you do yourself.
Pour Your Heart In To It by Howard Schultz
PARTING WORDS OF ADVICE
Strive and focus to make a difference.