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James Clay owns and operates Bimmerworld which he founded in 1997 in southwest Virginia. Bimmerworld is the premier BMW tuner and performance, racing, and parts warehouse in North America. In addition to providing OEM products plus performance and racing parts, he and his group run a professional racing ream in the IMSA Continental Tire Sportscar Challenge. James’ passion for the BMW marque started with an E30 M3, a car he promptly tore apart and rebuilt to go racing. While in grad school he sold off parts of his M3 to pay for his racing habit and Bimmerworld was born. His customer’s satisfaction is the fuel that drives the company every day.
“The work list never ends but at some point the race starts.”
“The harder we work the more luck we find.”
Developing successful race cars.
While in college he started racing and had to figure out how to pay for this new passion. Selling off his street car’s parts and creating stickers for cars to pay for racing.
FIRST SPECIAL AUTOMOBILE
An E30 M3
BEST AUTOMOTIVE ADVICE
Learn how to properly drive the car.
PARTING WORDS OF ADVICE
Some times you simply have to let a car, or life, go where it goes and do its thing.