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Mitch Williams is the President and CEO at APR in Opelika, Alabama. APR is an automotive engineering firm founded in 1997 with a corporate philosophy of innovation, integrity, and excellence. Their mission is to provide the highest quality and most highly engineered aftermarket performance products available for Porsche, Audi, and Volkswagen vehicles. Mitch has worked in the automotive industry for decades and has lead companies including Hella where he was the youngest president in their history, Cibie and Marchal Lighting, and RPUI, and he’s a former SEMA Chairman of the board.

SHOW SPONSORS  

NOCO Genius Boost

Christopher Kimball Financial Services

SUCCESS QUOTE

“Whether you think you can or you think you can’t, you’re right.” – Henry Ford

CAREER & LIFE CHALLENGES 

Dealing with people in companies that are resistant to change.

AH-HA MOMENTS

Learning how to sell to the Toyota Automotive company by learning how to approach them from other Japanese companies. 

FIRST SPECIAL CAR

A 1972 Porsche 911T

BEST AUTOMOTIVE ADVICE

Your work is your signature.

USEFUL RESOURCES

SEMA

BOOK RECOMMENDATION 

The Machine That Changed the World by James P. Womack

PARTING WORDS OF ADVICE

Play the game hard and play to win.

WHERE TO FIND MITCH

APR

 

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If you enjoyed this show, please go to iTunes and leave me a five star review. That would help tremendously in getting the word out and help others be inspired by Cars Yeah.

 

 

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