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Mitch Williams is the President and CEO at APR in Opelika, Alabama. APR is an automotive engineering firm founded in 1997 with a corporate philosophy of innovation, integrity, and excellence. Their mission is to provide the highest quality and most highly engineered aftermarket performance products available for Porsche, Audi, and Volkswagen vehicles. Mitch has worked in the automotive industry for decades and has lead companies including Hella where he was the youngest president in their history, Cibie and Marchal Lighting, and RPUI, and he’s a former SEMA Chairman of the board.
“Whether you think you can or you think you can’t, you’re right.” – Henry Ford
CAREER & LIFE CHALLENGES
Dealing with people in companies that are resistant to change.
Learning how to sell to the Toyota Automotive company by learning how to approach them from other Japanese companies.
FIRST SPECIAL CAR
A 1972 Porsche 911T
BEST AUTOMOTIVE ADVICE
Your work is your signature.
The Machine That Changed the World by James P. Womack
PARTING WORDS OF ADVICE
Play the game hard and play to win.
WHERE TO FIND MITCH
SHARE THE INSPIRATION
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