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Roger Garbow is an automotive journalist and marketing expert and the Founder of Full Throttle Marketing in Connecticut, a consulting firm that works with top automotive companies. His creative expertise took him in to a career as an illustrator and art director however he quickly realized he wanted to be out on the road instead of behind a desk. Roger worked as the Marketing Chief for a diverse range of clients from a custom limousine manufacturer to one of America’s leading Porsche racing teams. He’s a real world car guy who gets to experience cars in the real world: snow, rain, and potholes included. You’ll see his work in automotive circles including Road and Track and Men’s Health.
CAREER & LIFE CHALLENGES
While working for a major Porsche racing team he discovered that the founder was running a Ponzi scheme and the entire organization when belly up.
AH HA MOMENT
Realizing after reading a poorly executed ad for Recaro seats that an opportunity existed for a marketer with a passion for automobiles.
FIRST SPECIAL CAR
A Honda Prelude
BEST AUTOMOTIVE ADVICE
Don’t do anything behind the wheel that would cause another driver to hit their brakes. – Roger’s Dad
Going Faster by Carl Lopez
PARTING WORDS OF ADVICE
Be a safe driver so to avoid the autonomous cars that are coming.
SHARE THE INSPIRATION
Your opinion matters, and I will greatly appreciate your support.
If you enjoyed this show, please go to iTunes and leave me a five star review. That would help tremendously in getting the word out and help others be inspired by Cars Yeah.