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“Respect your perspective” – Jonathan Ward
After working with Mr. Toyoda of Toyota Motor Cars Jonathan was asked to design a new model for the brand. He did just that but wanted to take it even further. The end result was so expensive that he knew it would never fly. Find out how he took that exercise, one that looked like it could never be produced, and turned it around in to an entirely new company.
ENTREPRENEURIAL AH-HA MOMENT
After talking with one of his mentors Jonathan was told to stick to your druthers, stop whining, and build it… they will come. So he did and they did.
Early five series BMW sedan.
Jonathan owns and runs both TLC and ICON 4X4.
FAVORITE THING ABOUT CARS
Jonathan’s favorite is the hunt and initial design phase of a build and then the first drive of that creation.
BEST AUTOMOTIVE ADVICE
If it doesn’t flow, it can’t go
Cradle to Cradle – William McDonough
Built to Last – Jim Collins
Don’t get mired down by convention or segments. The car world is all one big happy family. Appreciate all marques.
HOW TO FIND JONATHAN
SHARE THE INSPIRATION
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