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Nathan Risch is the content Manager for The Retail Performance Company where he manages all customer experience content for BMW of North America. His past career experiences includes time at Callaway Golf, a BMW Blog contributor, and as Editor and Digital Content Management at BMW CCA Roundel. Nathan’s parents both raced hydroplanes which no doubt led to his passion for all things that go fast. Nathan is a die-hard BMW fan who joined the club at 18 years of age and participates in autocross and HPDE events and as a driving instructor for the past 5 years.
“If in doubt, flat out.” – Colin McRae
CAREER & LIFE CHALLENGES
After studying engineering in college, getting a degree and then a job as an engineer Nathan realized that wasn’t what he was happy doing. Then he got laid off as a result of the financial market meltdown.
FIRST SPECIAL VEHICLE
1999 Subaru Impreza 2.5RS
Whenever something is broken, figure out how to fix it.
PARTING WORDS OF ADVICE
Don’t be afraid to push the button and find out what it does.
WHERE TO FIND NATHAN
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