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Brian Scotto is the co-founder and Chief Creative Officer of Hoonigan Industries as well as Creative Director on Ken Block’s ultra-viral Gymkhana Series. He first turned his childhood obsession with fast cars into a media profession as an automotive journalist. He served as Editor-in-Chief for three different enthusiast titles, including the award-winning 0-60 Magazine, which he founded. After working with Ken Block’s marketing team, Brian helped to form Monster World Rally Team (now the Hoonigan Racing Division). It’s Brian’s creative storytelling approach that has grown the company into what it is today while creating the attitude and authenticity that has made Hoonigan a subculture of its own.
Don’t ever get too big to mop the floors yourself.
CAREER & LIFE CHALLENGES
I found college to be particularly challenging. In high school, I never had to study and I got really good grades. When I went to college, everything became a struggle for me. I studied mechanical engineering and wasn’t really sure what I would do with that after college, so it really was a difficult period for me. I had to work much harder than ever, just to get marginal results. But I learned so much in the end.
Try not to take your work too seriously. In the end, no one ever died over it.
WHERE TO FIND BRIAN
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