Ben Hsu is co-Founder and Editor-in-Chief of Japanese Nostalgic Car, the first North American publication dedicated to classic autos from Japan. Ben has singlehandedly raised the notoriety and appreciation of cool Japanese cars through books, his website, and live events. Since its founding in 2006, Japanese Nostalgic Car has become the premiere resource for not just the cars, but the culture surrounding these marques. The JNC brand also extends to apparel, accessories, and the JNC logo even appears on Hot Wheels cars produced by Mattel.
“Be open minded and take risks.”
Finding advertisers when he first started his website proved to be very difficult.
Realizing there was a big void in the U.S. around older Japanese cars.
FIRST SPECIAL CAR
An AE86 Toyota Carolla
BEST AUTOMOTIVE ADVICE
Point your rear view side mirrors the right way. If you can see your door handles they are not in the right position.
GREAT AUTOMOTIVE RESOURCES
Visit Japanese books stores in your city and research the automotive magazines from Japan.
The Stainless Steel Carrot: An Auto Racing Odyssey – Sylvia Wilkinson
Do what you love to do.
HOW TO FIND BEN
Japanese Nostalgic Car – www.japanesenostalgiccar.com
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