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Perry SternPerry started his automotive career over 25 years ago as an advisor at a vehicle consulting firm, helping customer to decide on which vehicles they wanted and then helping them through the purchase process.  He has always been a car nut, but that was his first exposure to the inner workings of the auto industry.  He left in 1995 to become one of the original staff members of CarPoint, Microsoft’s automotive Web site that launched in late 1995.  Perry has worn a number of different hats and in 2002 I became editor of the site that is now known as MSN Autos.  Over the years Perry helped in planning as well as contributing to various MSN properties in Canada, Japan and throughout Europe.

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SUCCESS QUOTE 

“Getting to point A to point B should not be as important as the journey in-between.”

PERSONAL AND BUSINESS CHALLENGE 

When Microsoft launched Car Point in 1996 the internet was still very young and the car companies didn’t accept Car Point as a true publication. Listen to find out how Perry and his team overcame this significant challenge.

ENTREPRENEURIAL AH-HA MOMENT 

When Perry found a job posting for being an automotive consultant he jumped. Find out how that lead to his current career where he gets to play with new cars every day.

FIRST CAR

1976 Mercury Cougar XR7.

CURRENT BUSINESS 

Perry is the editor at MSN Autos.com

FAVORITE WAY TO SPEND TIME WITH HIS COLLECTOR CAR

Perry loves to drive and photograph cars and his photographic hobby has now become part of his business at Microsoft.

BEST AUTOMOTIVE ADVICE

“Buy the car you like.”

FAVORITE RESOURCES

MSN Autos.com of course, since Perry works so hard to make this site the best available.

IF PERRY COULD HAVE ONLY ONE COLLECTOR CAR

Mercedes Benz 300SL

FAVORITE BOOK

 The Arsenal of Democracy – A.J. Baime

PARTING ADVICE

Find a way to turn your passion and figure out how to make it your career.

HOW TO FIND PERRY

You can find Perry at MSN Autos.com

 

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