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Roger Allard President and CEO of Allard Motor Works in Montreal Canada is part of an automobile company that brings their motoring history forward from the 30s and 40s when the iconic Allard J2X made its mark in motor racing history. Founded in 1936 by Sydney Allard the company produced some 1,900 automobiles. Allards were raced at Le Mans, Monte Carlo, Watkins Glen, Silverstone, Pebble Beach, Goodwood, as well as countless other race tracks throughout Europe and North America. Today, thanks to Roger and his team, you can own a modern version of this legendary British roadster. Their motto, “Rarely seen. Never forgotten.” Is a testament to the unique and exciting nature of the amazing Allard automobile.
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” You can’t be everything to all people.”
Listen and found out what happened when Roger’s business was faced with a challenge that was sure to close him down.
Find out how a visit to Jay Leno’s Big Dog Garage, with one of his cars, provided Roger with some validation that turned this aha moment in to a success.
FIRST SPECIAL AUTOMOBILE
Mazda RX 3
BEST AUTOMOTIVE ADVICE
Don’t own what you can’t drive.
Vintage Racing League – www.thevrl.com
Concept CarZ – www.conceptcarz.com
The Last Open Road – Burt Levy
Red Wheels and White Side Walls – Bill Pollack
Follow your instincts and do what resinates with you.
HOW TO FIND ROGER
You will find Roger at www.allardj2x.com
Watch Roger in Jay Leno’s Garage
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