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Ron Baker is the founder of Driven, a marketing organization where he has found a way to weave his passion for cars into his career. He has created over 500 car events for major automotive manufacturers. He has produced car related television programming – 5 series in total spanning 9 years on the air. Ron has also created numerous promotional and training presentations and written marketing programs and developed technology to enhance the consumer experience at car shows. He also developed the broadcast facility at Cobo Hall, Detroit, for the North American International Auto Show. Ron is a driving instructor who teaches performance and defensive driving courses as well. He continues to race, campaigning a 2-litre formula car and he is an accomplished musician who performs professionally. 

SHOW SPONSORS  

Covercraft   •  Ironclad Performance Wear  •   Christopher Kimball Financial Services

INSPIRATIONAL QUOTE

If you feel in control, you’re not going fast enough.

CAREER & LIFE CHALLENGES

Ron shares about a failure he had in business.

FIRST SPECIAL VEHICLE

1971 Honda CB450

BEST AUTOMOTIVE ADVICE

There are no rules.

RECOMMENDED RESOURCE

Hagerty’s Valuation Took

RECOMMENDED BOOK

The Art of War, by Sun Tzu

PARTING WORDS OF ADVICE

Keep your foot in it and believe you can make it.

SHARE THE INSPIRATION

Your opinion matters and I will greatly appreciate your support.

If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.

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