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Robin Baloochi is the Sports Marketing Manager at WD-40 Company and has been with the iconic brand since 2014.  He was born and raised in San Diego and is a lifetime motorsports enthusiast. Growing up in a family owned & operated diesel repair shop, Robin spent lots of time in engine bays and under the hood. He raced bicycles from a very young age and progressed to race Mountain Bikes professionally for over 10 years. After his racing career he went back to school and attended the University of Oregon and graduated with a degree in Advertising. He joined WD-40 Company in 2014 as a contractor to help launch the recently created BIKE line of products. Shortly thereafter he was offered a full-time position and quickly established himself as product knowledge expert and helped establish a sports marketing strategy to build the credibility of the new WD-40 products by proving their efficacy and performance in cannot fail situations. WD-40 currently has partnerships in Cycling, Motocross, Supercross, Off-road Trucks, Rally and MotoGP where various WD-40 products are used to compete and win at the highest level.  

SHOW SPONSORS  

Covercraft  •  Sports Car Market  •  Buy Sell Hold Podcast  •  Christopher Kimball Financial Services   •  Adobe Road Winery    •   Techforce   •    WD40   •    Saratoga Auto Auctions   •   American Collectors Insurance

INSPIRATIONAL QUOTE

“Focus on actions and not outcomes.”

CAREER & LIFE CHALLENGES

Early in his career struggling with trying to figure out what he wanted to do with his life.

FIRST SPECIAL VEHICLE

Late 80s Dodge Power Wagon

BEST AUTOMOTIVE ADVICE

“If you have the cash, the car you want is always out there.” – Robin’s father

BOOK RECOMMENDATION

Hound of the Sea by Garrett McNamara 

RECOMMENDED RESOURCES

WD40 

WHERE TO FIND ROBIN

WD40 

Facebook

Instagram

WD40 Instagram

PARTING WORDS OF WISDOM

Begin where you are. The task is not to start in a noble place but to end up in one.

 

SHARE THE INSPIRATION

Your opinion matters and I will greatly appreciate your support.

If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.

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