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Barry Toepke is the Director of Heritage Events and Public Relations at WeatherTech Raceway Laguna Seca. He was Vice President of the track for 10 years and left to become the Director of Marketing and Operations for the New Car Dealers Association of San Diego County. But the track and his passion for racing brought him back to Monterey. He’s been a judge at the Amelia Island Concours, Barry was the Communications Director and OEM liaison at the Los Angeles and Houston Auto Shows. He was also director of public relations and interim sales manager for Automobili Lamborghini USA, orchestrating the worldwide launch of the Lamborghini Diablo VT.
SHOW SPONSORS
Covercraft • Sports Car Market • Christopher Kimball Financial Services • Adobe Road Winery • Laguna Seca Raceway • Techforce • WD40 • American Collectors Insurance
INSPIRATIONAL QUOTE
Treat people with compassion and how you want to be treated.
“Prepare. Anticipate. Execute.” – Roger Penske
CAREER & LIFE CHALLENGES
While going through a divorce he became distracted which resulted in big problems for his business.
FIRST SPECIAL VEHICLE
1970 Monte Carlo
AUTOMOTIVE ADVICE
Drive it hard and fast.
A GREAT RESOURCE
SHARE THE INSPIRATION
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