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Carlos Perea is the CEO and Co-founder of Terra Vera, a newly launched agricultural technology company offering innovative solutions to replace conventional pesticides and increase product safety and consumer confidence within the agriculture industry. Carlos is a serial entrepreneur with a focus on the intersection of technology and social impact. He describes his company as the “Tesla of agriculture” and his passion for electric vehicles and sports cars is as strong as his enthusiasm for innovative solutions with the agriculture industry. Prior to founding Terra Vera, he formed MIOX Corporation, a technology company that treats water in a variety of applications and is distributed in over 30 countries. He is active as an advisor and board member with several early-stage companies and social enterprises including YPO, where is he an active board member.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson
INSPIRATIONAL WORDS
“A master in the art of living draws no distinction between his work and his play, his labor and his leisure, his mind and his body, his education and his recreation. He hardly knows which is which, he simply pursues his vision of excellence in whatever he’s doing and leaves others to decide if he’s working or playing. To himself he seems to always be doing both.”
CAREER & LIFE CHALLENGES
Carlos shares a story with a company he helped develop however he doesn’t see eye to eye with the founder leading to big challenges.
SPECIAL VEHICLES
1966 Mustang and a 2001 Porsche Boxster S
RESOURCES
Redditt.com
BOOK RECOMMENDATION
The Goal by Eliyahu M. Goldratt
PARTING WORDS OF WISDOM
“Hire and partner with people based on attitude and aptitude and not education and experience.”
WHERE TO FIND CARLOS
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.