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Jeff Mason Founded Hero Design Studio and began a career as a designer and entrepreneur. When he and his brother Chris started preparing to race the Carrera Panamericana, it was natural for him to create Driving La Carrera, a podcast and blog to share the stories from their rally racing adventure. In 2018, with Jeff as the navigator and his brother as the driver, they raced the La Carrera Panamericana for the first time. They finished the grueling, seven-day event in México and fell in love with the race and the Spirit of La Carrera. They returned to do it again in 2019, and that race led to making the film, “Driving La Carrera: Rally Brothers.” Since then, they have documented two more teams, including Karlo Flores in his GT40. In 2021, Jeff became President and COO of the Piston Foundation, combining his experience as a business owner, entrepreneur, and car enthusiast, to help the foundation build scholarship and apprenticeship programs that serve the car community.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson • Linkage Magazine
INSPIRATION
Deciding to capture the spirit of the race and make it easier for others who want to race by creating a documentary on how it’s done.
CHALLENGE
Racing the La Carrera Panamericana race, physically, emotionally, and mentally.
SPECIAL AUTOMOBILE
Porsche 914 1.8
PARTING WORDS OF WISDOM
“If you’re driving fast enough to win, you’re driving fast enough to crash.”
WHERE TO FIND JEFF
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.