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Wesley Smith is the Founder of STANDARD H, an apparel business where he incorporates his passion for automobiles and bikes into his brand. A North Carolina native, Wesley is a 20+ year veteran of the retail and apparel industry Wesley had dreamt of owning his own apparel company dating back to high school. Wesley first cut his teeth in retail working at a bike shop at age 15, then taking his interest in surfing to work for a surf shop until graduation. In college, Wesley began learning more about styling, fabrics and construction through the training offered while working at J. Crew and Banana Republic. In pursuit of growing more industry knowledge, Wesley moved to Los Angeles in 2007 where he worked for James Perse followed by Gucci, Titleist golf, and Allen Edmonds.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson • Linkage Magazine
INSPIRATION
His grandfather.
CHALLENGE
Chasing demand vs create products that in turn created demand.
SPECIAL AUTOMOBILE
VW Jetta GLI
BOOK RECOMMENDATION
Let My People Go Surfing by Yvon Chouinard
The Four Hour Work Week by Timothy Ferriss
Is This Anything by Jerry Seinfeld
PARTING WORDS OF WISDOM
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.