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John Ewert is the Communications Director at Elkhart Lake’s Road America. This legendary race track is situated on 640 acres near the Kettle Moraine Scenic Drive and has hosted races since September 1955. John manages a broad variety of strategic initiatives to promote and communicate all the activities and opportunities at Road America. This 14-turn road course and motorsports facility hosts over 500 events per year including MotoAmerica, INDYCAR, NASCAR, IMSA, SCCA and vintage racing events. John’s career includes time at marketing and public relations firms, work in the motorcycle industry for Kawasaki Racing, time with Mitsubishi Motor Sales of America and their motorsports program, and with the National Hot Rod Association.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Linkage Magazine
INSPIRATION
Vintage drag racers he worked around when his career was young. Wally Parks was one of many, a racer, editor, businessman and more. Denny Darnel was another great influence.
CHALLENGE
Deciding to leave the NHRA so he could have more time at home.
SPECIAL AUTOMOBILE
1966 Mustang
BOOK RECOMMENDATION
Do What You Are by Paul Tieger and Barbara Barron
PARTING WORDS OF WISDOM
“Effort equals results.” – Roger Penske
WHERE TO FIND JOHN
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.
After listening to John, I ordered the book he recommended. Thanks.