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Mel Craig an industry leader in car care for now almost 50 years. Mel has spent his entire career building a brand and a global name in the automotive appearance industry. At 64 years old Mel is not only one of the biggest names in car care, but still working his very exclusive, high end shop location in Huntington Beach California. Mel has created the new buzz over the past 10 years taking his business from basic auto detailing services to what he now refers himself as a Paint Correction and Paint Protection Specialist and educator. He’s been published in numerous magazines and appeared on many TV shows as well including something new in 2022. When it comes to car care and the ultimate level of paint protection, Mel’s going to be sharing the importance of why the Ceramic Coating business is real, why it works, and what next in the coating category, Revivify.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Linkage Magazine
INSPIRATION
The joy Mel gets when a customer sees her or his vehicle after he details it.
CHALLENGE
The new paint on cars is a lot thinner than the past resulting in difficulty removing scratches and imperfections.
SPECIAL AUTOMOBILE
60s VW Van, with surf racks of course!
BOOK RECOMMENDATION
The Worlds Greatest Salesman by Og Mandino
The 5 Love Languages by Gary Chapman
PARTING WORDS OF WISDOM
If business was easy and everyone would do it.
WHERE TO FIND KEVIN
Telephone: 760-803-1955
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.