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David En-Naim is the General Manager of Fibritex makers of Premium Microfiber Products for the automotive market. Fibritex is part of the Protecsys Group in Switzerland. David was born in Morocco and at the age of 18 moved to Belgium to study international marketing. He worked in the security equipment business for years. David has always had a great passion for cars and racing, especially Formula 1. In his free time he spent a lot of time enjoying his cars and loved big engines and a great exhaust note. It’s always been important that his vehicles look like new and his passion for car care lead to his discovery that there was a need for better car care products and Fibritex was born.
Plus two Cars Yeah listeners will win a Fibritex towel set. To get your name in the hat subscribe here: https://carsyeah.com/fill-r-up-book/
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation • Zengine
INSPIRATION
His mentor who recently passed away, was a great help to David’s professional career.
CHALLENGE
At his first job in Canada, he wasn’t speaking English, which resulted in losing sales. He decided to learn English by finding a girlfriend who could teach him English.
SPECIAL VEHICLE
Maserati Quattroporte
If it doesn’t work simply find a way to make it work. Keep moving. Just continue. Just keep going.
WHERE TO FIND DAVID
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.
The quest for the ultimate, fully-synthetic fabric began in the 1950s, but the big breakthrough didn’t come until 1970, when Japanese scientist Miyoshi Okamoto developed a revolutionary product called Ultrasuede. This man-made Japanese material (as well as its Alcantara Italian cousin) took the world of upholstery and fabrics by storm, offering superior softness and durability, without the expense and maintenance headaches associated with traditional materials. That said, it would not be until decades later that this technology would replace cotton towels as a preferred cleaning and drying material.