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Matt Caldwell is the Executive Director for Tread Lightly, a national nonprofit organization with a mission to promote responsible, motorized recreation through stewardship/conservation projects and ethics education ensuring that off-roading opportunities are available for future generations. He is responsible for the strategic direction, operations, partnerships, and overall leadership of the brand. Matt’s career has included time at global brands including Adidas and Michelin and he spent 16+ years in the advertising, marketing, and design agency world, working with clients in the automotive, automotive aftermarket, transportation, and sports / entertainment sectors.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Matt’s inspiration came from his father who taught him the value of wearing a lot of hats and doing a lot of different things.
CHALLENGES
The potential of lost access to existing trails is a constant challenge.
SPECIAL VEHICLE
New Ford Bronco
BOOK RECOMMENDATIONS
Who Moved My Cheese by Spencer Johnson
Atomic Habits by James Clear
WORDS OF INSPIRATION
Just how amazing it is to work with positive people who want to do positive things.
Give back to public lands.
WHERE TO FIND MATT
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.