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Bill Tybur is veteran of many advertising wars who could never kick a love for, and an addiction to, motorsports. Hooked at the tender age of 11, when he bought his first Car Craft magazine, he was the kid who drew race cars in class instead of paying attention. He began his professional career as a copywriter, broadcast producer and then creative director, eventually specializing in work related to motorsports and the automotive aftermarket. Today he is working for Attesa, a company that is developing a motorsports and entertainment destination, featuring residential, commercial, and industrial districts, plus a hotel and convention center, a private air strip and more. The keystone project for Attesa is the Podium Club, a private membership complex that opened Dec. 2021. It features a road racing track surrounded by race shops, casitas, and garage mahals, a proving grounds and a high performance driving school.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Bill’s father gave him his compass in life. Jim Showanberger, who ran an ad agency Bill worked at was a great mentor as well.
CHALLENGES
The Attesa project is a massive challenge because of the scope and size.
SPECIAL VEHICLE
Datsun Roadster SLR 311
BOOK RECOMMENDATION
Up The Organization by Robert C. Townsend
WORDS OF INSPIRATION
You can have it good, fast, or cheap. Pick any two.
WHERE TO FIND BILL
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.