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David Voxlin is Director of Behavior Change and Sustainability at SKIM, a global decision behavior research consultancy. David has over a decade of experience in customer-centric research and data analytics. He has also worked on sustainability, both on campaigning, policy, communications and as a startup founder. Skim recently conducted research into consumer attitudes, emotions, and knowledge as to what may be holding back mass EV-adoption. Their results identified the gaps in people’s understanding which are surprising to many in the industry. The research was carried out across consumers in the USA, Germany, China, and the UK.

SHOW SPONSORS     

American Collectors Insurance   •  Linkage Magazine   •    Techforce Foundation    •   RPM Foundation   

INSPIRATION

Learning customer’s behavior reasons for accepting or not accepting EVs.

CHALLENGES

Getting the industry to realize they must change the way they communicate EVs to consumers these days.

SPECIAL VEHICLES

Saab 9-3 Convertible Aero and his Tesla Model Y

BOOK RECOMMENDATION

Electrify An Optimist’s Playbook for Our Clean Energy Future by Saul Griffith

Transport for Humans by Pete Dyson

WORDS OF INSPIRATION 

Revolution is the foot of meditation.

WHERE TO FIND DAVID

SKIM

 

SHARE THE INSPIRATION

If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.

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