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Jim Ciardella worked in industry accounting where writing was a large part of his life. His career included companies from National Seminconductor, Dolch Computer Systems, Electronic Data Systems, NDS Surgical Imaging, and others. Along the way he met Brian Burnett, owner of Ferrari of Los Gatos and over the years learned about that iconic dealership via Brian’s Stories. This led to Jim authoring a book titled The Dealer, the untold story of how one California dealership fueled the rise of Ferrari cars in America, published by Prometheus Books. It takes us back to 1975 and the no-fear attitude of an endless passion for classic cars, and operating unlike any dealer before, making owning part of the Ferrari mystique possible.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Meeting Brian Burnett at a party was the inspiration for Jim’s book.
CHALLENGES
Finding too much information when researching the book required what to put in and what to leave out. Brian’s biggest challenge selling Ferraris was getting customers to overcome their thought process that they couldn’t own a Ferrari.
SPECIAL VEHICLE
Ferrari 308 GTSi
BOOK RECOMMENDATION
The Dealer: How One California Dealership Fueled the Rise of Ferrari Cars in America by Jim Ciardella*, published by Prometheus Books
WORDS OF INSPIRATION
Jim believes – “The written word weaves memories into amazing stories.”
“It always seems impossible until it’s done.” – Nelson Mandela
“Whether you think you can, or you think you can’t – you’re right.” – Henry Ford
WHERE TO FIND JIM
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.