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Bill Crawley is the founder and CEO of Lithium Auto Elixirs, a company that makes uniquely formulated detailing products. He first fell in love with cars, and business, when at 16 he bought a 1973 Jeep CJ-5 that had to be towed home. He fixed it up he sold that $500.00 Jeep for $5,500 then used the money to buy his first Porsche. Bill kept buying, fixing and flipping cars until it led to his first business, publishing a magazine about selling Exoctic Cars. Over the next 30 years there have been a half a dozen companies, some were awesome, some -not so much. However, when Bill sold his last company in 2020, he decided to get back to what he loved. Which was anything to do with cars. He took what he learned about ‘formulating chemicals and starting brands’ and proceeded to ruin every saucepan in his house, perfecting the products that would become Lithium Auto Elixirs.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Bill’s mother was his greatest supporter and mentor.
CHALLENGES
When preparing to exit his last business Bill he made the mistake of thinking his managers could be good leaders.
SPECIAL VEHICLE
A go-kart he bought and restored as a kid.
BOOK RECOMMENDATION
The J Curve by Howard Love
The Suck by Kristen Painter
WORDS OF INSPIRATION
“It’s better to rule in Hell than serve in Heaven.” – Bill’s Grandpa
WHERE TO FIND BILL
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.
Bill is one of the best guys I’ve had the pleasure of working with in the detail industry!! He goes above and beyond to make sure him and josh bring the best products to the market!!
Clifford sheffield
Big-Reds Detailing