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Sarah Lassek is an innately passionate automotive enthusiast who recently became the Chief Brand Officer for The PerTronix Performance Family of Brands. She now oversees Brand and Marketing for PerTronix Ignition, Aeromotive Fuel Systems, Waterman Racing, Taylor Cable Products, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, and Spyke Inc. Sarah is most happy on the track or on a canyon run. She is an active member of The Motoring Club in Los Angeles, sits on the advisory board for 000 Magazine, and is a member of the all-female team of mentors for the Petersen Automotive Museum’s Business Incubator Program. She is excited to use her new role and other platforms to empower more women to be able to work and play in the automotive and motorsports industries.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Sarah had several special mentors throughout her career path, specifically Mark Mitchell who helped Sarah when she lost her husband.
CHALLENGES
Getting fired really set Sarah back and that lead to her starting her own consulting business.
SPECIAL VEHICLES
1989 Ford Bronco Eddie Bower Edition
BOOK RECOMMENDATION
My Greatest Defeat by Will Buxton*
WORDS OF INSPIRATION
Don’t be afraid and try new things.
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.