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Craig Blake-Jones is the Founder and CEO of Paddock-Life magazine and the Paddock-Speedshop TV show. A born petrolhead whose career started in fashion, he turned a corner into music, which in turn landed him in the film & television industry. He’s worked with some of the biggest bands, record companies, brands, and films. Craig created Paddock Life magazine in 2014 as a lifestyle journal that takes readers into the wonderful world of racing, classic cars, and all things automotive. Designed to be a cool coffee table collectible, Paddock Life is 180 pages of gloriously printed and presented petrol hedonism. In 2020, working with his 2 sons Ethan and Harvey, they brought petrolhead Lucy Busby on board and built the Paddock Speedshop to create an automotive restoration TV series that appeals to a younger audience. They are using the Speedshop to bring a new generation of petrolheads into their established brand.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
After a life on the road visiting so many automotive events around the world Craig decided to publish a very special magazine, one that enthusiasts couldn’t live without, and so Paddock-Life was born.
CHALLENGE
Deciding that we must do something to bring younger people into the collector car world.
SPECIAL VEHICLE
The Lamborghini Miura.
BOOK RECOMMENDATION
A Biker’s Life by Henry Cole
Paddock Life Magazine published by Craig Blake-Jones*
WORDS OF INSPIRATION
Don’t work with people you don’t enjoy. We must encourage the new generation to become the Petrolheads that we are.
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.