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RJ de Vera is the Vice President of Marketing for the Specialty Equipment Market Association, known as SEMA. It’s a nonprofit trade association founded in 1963 that represents the $51.8 billion specialty-automotive industry. RJ joined SEMA in 2022 after 12 years at 3M Company, a multi-national Fortune 100 organization, helping lead the Meguiar’s Car Care Brand under various roles, including Global Leader of Communications & Digital Marketing, Leader of Customer Engagement Group, Associate Director of Public Relations & Event Marketing, and Business Development & Product Marketing Manager.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
RJ’s mission and purpose is to have a positive impact on this industry and culture that he loves by helping organizations, teams, and individuals build a better version of themselves.
SPECIAL VEHICLE
A McLaren F1.
BOOK RECOMMENDATION
Creativity Inc by Ed Catmull
Good to Great by Jim Collins
Ikigai by Hector Garcia and Francesc Miralles
WORDS OF INSPIRATION
Discover how you can help people and companies build a better version of themselves. Be involved. Stay curious. Have an awareness of what’s going on in the world.
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.