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Carlos Segura is the Founder of the Chicago based design firm Segura Inc. and the T26 Digital Type Foundry. He came to the United States from Cuba at the age of nine. Carlos worked for the big ad agencies including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum and DDB Needham. His work has earned him numerous awards from organizations around the world. Carlos ventured in to new territory when he launched Cartype.com – a creative archive of the automotive industry. His new book is titled The ABCs of the Automotive Industry and it introduces readers young and old to some of history’s most iconic and sometimes forgotten automobiles from Azzurra to Zagato.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
While working in the advertising world, Carlos learned the power and need to be accurate to the audience and not the client. His career design inspirations were the aesthetics of the Japanese market and the British typographical scene.
CHALLENGE
Carlos strives to make himself happy first before working to make others happy. His word of advise is to accept the “consequences” of your decisions.
SPECIAL AUTOMOBILE
2001 BMW M Coupe, a S54 known as the ‘clown shoe’ with an M engine.
BOOK RECOMMENDATION
The ABCs of the Automotive Industry by Carlos Segura*
PARTING WORDS OF INSPIRATION
Do what you want if you can afford to.
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.