330: Bradley Price

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Bradley Price is an industrial designer and a certified vintage car nut. He settled in New York to pursue a design career encompassing consumer electronics, appliances, furniture, and branding. There he founded the blog Automobiliac, writing about and photographing classic cars alongside his day job. In 2011 Bradley founded Autodromo as a way to marry his background in design with his lifelong passion for vintage cars. Since the launch of Autodromo, Bradley has expanded his product line with a range of automotive-inspired watches, wearable accessories such as gloves and sunglasses to enhance the motoring experience. Bradley’s watches have been widely published in the automotive press, and have achieved something of a cult following among the vintage car community.

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SUCCESS QUOTES

“No technical creation can be considered perfect until it is also perfect from an aesthetic point of view.” – Ettore Bugatti

CAREER CHALLENGE

Learning how to pivot in his early career choices to better utilize his strengths. This lead to Bradley forming his own company.

AH-HA MOMENTS

While driving his Alfa Romeo through the woods the gauges provided his ah-ha moment that inspired him to design his first watch that was gauge-inspired.

FIRST SPECIAL CAR

A 1965 Renault Alpine A110

BEST AUTOMOTIVE ADVICE

Buy a car someone else has already spent a fortune restoring.

GREAT AUTOMOTIVE RESOURCE

Petrolicious – www.petrolicious.com

FAVORITE BOOK

The Phantom Toll Booth by Norton Juster

PARTING ADVICE

“The key to success in life is not to make the best deal possible but to make a lot of good deals.” – Big Ed Baumstein from Burt Levy’s Book

HOW TO FIND BRADLEY

Autodromo – www.autodromo.com