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Matteo Panini is the President of iXOOST in Modena Italy where he was born. He studied economics at the University and his secondary schooling was in Maranello at the Ferrari Institute. At IXOOST he designs and builds unique automotive exhaust systems that are audio docks and stereo speakers using real F1 exhausts as acoustic chambers. His works of art are customized for his customers and are far more than a simple audio dock. They connect the engine sounds of an F1 racecar with music and art. The parts come from the same suppliers that build for F1. Each piece is completely unique and customized for his customers, all hand made in Italy.
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SUCCESS QUOTE
“Try to do something that is unique.”
CAREER CHALLENGE
To create a brand. It is more important than the product.
AH-HA MOMENTS
After consulting for a company that makes driving simulators, he suggested they put speakers in the imitation exhaust pipes to make the experience more real. Ah-ha! There is where his idea for iXoost doc stations came from.
FIRST SPECIAL MOTORCYCLE
A Fiat Cinquecento and a 1960 Lotus Elite
BEST AUTOMOTIVE ADVICE
Go out to win.
GREAT RESOURCES
Umberto Panini Motor Museum – www.paninimotormuseum.it
iXOOST – www.ixoost.it
FAVORITE BOOKS
Juan Manuel Fangio: The Life Behind the Legend by Gerald Donaldson
PARTING ADVICE
Try to live fast and happy.
HOW TO FIND MATTEO
iXOOST – www.ixoost.it
Facebook – www.facebook.com/Ixoost-Modena
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