Henry Ford earned his early success through mass production and using interchangeable parts. He created an efficient automotive manufacturing system that made his car affordable to the masses. However he soon learned that people wanted more than a cheap car. They wanted a car they could be proud of.
Winning the race to the bottom is like coming in second and nobody remembers who’s second.
Everyone wants a deal, but more so, people want a great product. Really great brands are known for more than their price point. Even great products that are inexpensive are known for more than their cheap price.
Lowering your price is a race to the bottom.
Being cheap, for the sake of cheap, is where those go who care little for what they are creating or purchasing. They are companies that care little for their customers, and even less for their suppliers, and their employees. This ultimately leads to sacrificing their morals and their mission.
This shopping season reward those who focus on quality, not price.
Give this some thought before parting with your hard earned money.
Well said, Mark. Price is a tough one, people may not realize all the costs which go into a product. The old keystone of double, double, double isn’t in play anymore. Mark-ups are not always as large as one assumes especially for the smaller retailers. However, as a smaller retailer I can provide service which larger retailers can not. We know a lot of our customers and have a relationship, this appears to have great value for which I am happy to provide. One day I noticed multiple orders going to one address, I made a call and learned there was a birthday, so I bundled the shipments and threw in an additional birthday surprise. This makes what we do fun.
Great points Lisa. I love Suixtil!