I was talking with a buddy last week who said “I’m not a marketer.” He is extremely successful in what he creates and sells and I suggested that he is a great marketer. He’s just not using all the available venues we all have access to today.
Marketing in three simple steps.
First create something people want.
Second be consistent in delivering your product or service.
Third, provide a way for others to share their passion for what you created.
I used an extreme example. Porsche. Specifically their sports cars. Of course, I’m biased. I’ve loved the 356 and 911 since I was a kid.
Porsche followed these three steps.
Today it’s easier than ever to achieve that final objective when it comes to marketing. You can reach millions of people for free and build a following. But it takes time and work and hustle. But you can do it and it’s easier than ever before.
So get started.