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Luca Venturi was the Director of Marketing and Communications and Brand Manager at PAGANI Automobili in Italy. PAGANI is an Italian manufacturer of extreme sports cars and carbon fiber components. Founded in 1992 by Horacio Pagani near Modena, Italy, the company creates some of the most incredible automobiles found today. Luca helped to focus on the company’s international experience by providing a picture of PAGANI’s brand development known for passion, art, science, sensibility, charisma, and people. He helped build a global following of the PAGANI brand through fan experience and online assets and he oversaw the design and construction of the new PAGANI Museum and ideated the new Motor Valley Association that brings together local automotive manufacturers to promote tourism in the region. Today, Luca is working on many different projects as a consultant, writing books, supporting car manufacturers, and collaborating on a new project in California.
Covercraft • MetronGarage • Concorso Italiano • Christopher Kimball Financial Services
INSPIRATIONAL QUOTE
Better late than sorry. – Sergio Marchionne
CAREER & LIFE CHALLENGES
Luca shares a challenge he experienced when he first began his career at PAGANI.
FIRST SPECIAL VEHICLE
1998 Mazda Miata
BEST AUTOMOTIVE ADVICE
You don’t have to be someone else. Just be yourself because you’re great just as you are.
RECOMMENDED RESOURCE
Go to your nearest library and read everything you can.
RECOMMENDED BOOK
Enzo Ferrari: Power, Politics and the Making of an Automobile Empire, by Luca Dal Monte
PARTING WORDS OF ADVICE
Study and work a lot! Follow your passion and be yourself.
WHERE TO FIND LUCA
Issimi Luca’s new company
Luca_f_venturi Instagram
Luca_f_venturi Facebook
PAGANI website
PAGANI Instagram
PAGANI Facebook
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