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Martin Pagh Ludvigsen is the Director of Creative Technology at MullenLowe, a Los Angeles advertising agency where he works primarily on their Acura account. During his tenure, Martin has directed a series of increasingly innovative, award-winning technology-driven experiences for Acura. One example was “What a Race” the launch of the 2018 Acura TLX, where a custom augmented reality-helmet was created and the race reached more than 3 million people. He’s created unique and innovative campaigns for Acura’s RDX, ILX, and others that stretched well beyond the norm. A graduate of the University of Copenhagen in Denmark Martin has used his degree in Computer Science, Digital Communications, and Theatre to apply his curiosity and perspective on global brands including Coca-Cola, GE, Google Play, Etihad Airways, H&M, Volvo, McDonald’s, Nike, Toyota, Acura, and others.
I had the pleasure of meeting Martin during Pebble Beach Car Week at the Acura Type S Concept Reveal.
SHOW SPONSORS
Covercraft • Edelbrock • Migliorie Car Care • Christopher Kimball Financial Services • Cars Yeah TV
INSPIRATIONAL QUOTE
Make nice things with people you love.
CAREER & LIFE CHALLENGES
Martin shares about the challenge of moving to a different country.
FIRST SPECIAL VEHICLE
2012 Jaguar XF
BEST AUTOMOTIVE ADVICE
Beware when buying a used car.
RECOMMENDED RESOURCE
RECOMMENDED BOOK
PARTING WORDS OF ADVICE
Stop worrying so much. Life is generally better than it has ever been in history.
WHERE TO FIND MARTIN
SHARE THE INSPIRATION
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