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Steve Sudler is the Director of Marketing and Motorsport for Foreign Cars Italia, the Official Ferrari Dealer for the Carolina’s. There he oversees advertising, client experiences, brand events, partnerships, and their Championship winning Ferrari Challenge Racing team with Riley Motorsports. Steve is from Indianapolis, IN where his passion for racing and automobiles began. He has over 25 years of experience in the automotive and racing business, and has been involved with suppliers, manufacturers, teams, and sponsors over the years. Steve has also worked with organizations in series including Indycar, NASCAR, IMSA, and Formula 1.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson
INSPIRATIONAL WORDS
“The client is not always right and we reserve the right to choose our client.”
“To own a Ferrari is a privilege but to drive a Ferrari is an honor.” – Enzo Ferrari
CAREER & LIFE CHALLENGES
Learning how to sell advertising within two competing series in racing.
SPECIAL VEHICLES
1976 Mercedes 450 SEL
RESOURCES
BOOK RECOMMENDATION
The Beast by Jade Gurss
PARTING WORDS OF WISDOM
“Keep the passion for cars alive.”
WHERE TO FIND STEVE
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.