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Lisa Boggs is the Director of Motorsports at Bridgestone Americas Motorsports. She joined Bridgestone in 2013 bringing 20 years of motorsports experience including advertising, integrated communications, on and off-track activation, content development, and crisis management. In her role Lisa leads motorsports marketing and sponsorship activities for Firestone Racing within the NTT Indycar Series. Prior to joining Bridgestone she served as a vice president at Edelman Public Relations serving clients including: IZOD, Shell, Office Depot, Burger King, Dickies, Armor All, and STP. Lisa has served as a member of the Board of Trustees of the Motorsports Hall of Fame of America. She has also been a panelist at the Motorsports Marketing Forum, was selected as a member of the Sports Business Journal’s “2013 Class of Game Changers” and was named one of the Nashville Post’s “Most Powerful Women” in 2014.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson • Linkage Magazine • CRASH Jewelry
KEY MENTOR
Lisa’s Father.
CAREER ADVICE
It’s a multi step process: Education, Keep Your Eyes Open, Take a Chance, and Work Hard.
CHALLENGE
Overcoming her own self doubts about roles she worked in.
THE ULTIMATE RIDE
Getting to take some laps in an IndyCar with Mario Andretti at the wheel
BOOK RECOMMENDATION
Untaimed by Glennon Doyle
PARTING WORDS OF WISDOM
“Take those opportunities… just go for it. What’s the worst thing that could happen?”
WHERE TO FIND LISA
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.