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Paul DaCruz is President of Cross Communications and has worked in advertising, television, and publishing for over 30 years. His career began in large New York City ad agencies planning multi-million dollar media buys for brands including Jaguar Cars, Diet Coke, and Miller Beer. He has held advertising positions with the Golden Gate Chapter BMW Club and the Pantera’s Owners Club of America. Paul founded events including BAM3 – (BAY AREA M3) which were the largest gathering of vintage BMW E30 M3 cars on the West Coast. The events raised money for children with medical disabilities. He has done work for Corvette Magazine, Bimmer Magazine, Excellence Magazine, and Sports Car Market Magazine. In his spare time Paul loves to give his friends and clients tours of the wine country in his vintage Jeep appropriately named “Paul’s Tipsy Taxi ”
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson • Linkage Magazine • CRASH Jewelry
MANTRA
Embrace Change
CHALLENGE
Being the child of immigrant parents he had to do a lot of things for himself that normally parents would do for a child.
RESOURCE
M Coupe Buyers Guide by John Martin
THE ULTIMATE RIDE WITH
Alejandro de Tomaso, a racing driver and businessman from Argentina. Creator of the Pantera. He participated in two Formula One World Championship Grands Prix, debuting on 13 January 1957.
BOOK RECOMMENDATIONS
Skunk Works by Ben R. Rich
PARTING WORDS OF WISDOM
“If you’re going to sell a car, buy a new set of floor mats for that vehicle.” – You can save a little with Covercraft on their website by using the code: YEAH21 at Covercraft
Sadly Paul passed in August of 2023. He is missed by his family and friends.
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.
Thank you ! Paul was the very best ! My heart is broken ! He was my best friend ! I miss him terribly ! I appreciate that you have posted such cool stuff about dear Paul. Bless his soul.
Amy Davis
Adavis1041@yahoo.com
707 328 0266