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Mercedes Lilienthal is an award-winning photojournalist and PR/marketing consultant that creates unique content involving vehicular adventure travel, the automotive industry as a whole, and women making a difference within it. Along with writing for notable publications like The New York Times, Mercedes is the Editor-at-Large for TREAD magazine and also a Feature Editor at Toyota Cruisers and Trucks. She, along with her husband Andy, run a blog site and related social pages called Crankshaft Culture, where “every vehicle is an adventure.” They are also avid automotive enthusiasts: currently owning three right-hand-drive turbo-diesel 4×4 Mitsubishis, a 1994 Delica Space Gear (aka the TBD Tractor), two Gen 2 short-wheelbase Pajeros, and two customized subcompact daily drivers.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson • Linkage Magazine
INSPRIATION
Her husband Andy and veteran journalist and racer Sue Mead.
CHALLENGE
Making a switch from one industry, design, into journalism. Additionally when her parents immigrated here they didn’t know any English and they started their own business, struggled, and then Mercedes lost her father while in college.
SPECIAL VEHICLES
1991 Mitsubishi Pajero
BOOK RECOMMENDATIONS
Read whatever makes you happy.
PARTING WORDS OF WISDOM
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.
Never grovel back