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Shel Smith is the CEO at ShiftGate, a modern approach to classic car online auctions that launched on July 21, 2021. ShiftGate was built for every car collector, enthusiast, and dreamer. Shel’s passion for racing began with his Scalextrics as a kid and his racing career spanned over 30 years. He is also an avid sim racer as well. He’s been an entrepreneur and business owner for three decades as a consumer marketer and strategist specializing in attitudinal audience creation for media, owning several patents in media audience creation. Today Shel and his two business partners, Neil and Amit, both past Cars Yeah guests, are helping people connection to cars by marketing intelligence and hyper-targeting advertising that connects active buyers with motivated sellers quickly.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Barrett-Jackson • Linkage Magazine
INSPIRATION
His surrogate Uncle John Woolfe who was a serious sports car racer in the mid 60s.
CHALLENGE
Beating cancer.
SPECIAL AUTOMOBILE
BMW Motorcycle GS
BOOK RECOMMENDATION
Truman by David McCullough
PARTING WORDS OF WISDOM
Find something you absolutely love to do and find a way to make a living at it.
WHERE TO FIND SHEL
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.