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Catherine Bond Muir is the Chief Executive Officer of the W Series, a free-to-enter championship that provides equal opportunities for women by eliminating the financial barriers that have historically prevented them from progressing to the upper echelons of motorsport. Participants run in identical cars ensuring talent takes precedence. She and her team have created the greatest number of professional female racing drivers of all time. They hold a landmark partnership with Formula 1 and supported those races in seven Grand Prix weekends this year. Catherine was a former intellectual property solicitor, worked in corporate finance, and spent a decade on sports and gaming deals. After a career break following the birth of her child, relatively late in life, she was ready for a new challenge and the W-Series was born.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Linkage Magazine
INSPIRATION
Lyn St. James is a firecracker and huge asset to women in racing.
CHALLENGE
Raising money to get the W Series up and running.
SPECIAL AUTOMOBILES
A mountain bike story that will blow you away.
BOOK RECOMMENDATION
How to Build a Car by Adrian Newey
No Angel: The Secret Life of Bernie Ecclestone by Tom Bower
PARTING WORDS OF WISDOM
“I owe my success to have listened respectively to the very best advice and then going away and doing the exact opposite.” – G.K. Chesterton
WHERE TO FIND CATHERINE
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.