Podcast: Play in new window | Download
Listen to Jeff’s podcast by Clicking on the button above or on any mobile podcast app.
Jeff Nowak is the Creative Director at Macchina Speciale. He and his team form a marketing agency that works exclusively with automotive specialists. They help brokers, restoration masters, and car specialists grow their businesses through digital marketing. Their motto is, “You work on beautiful cars, we’ll focus on attracting the projects to your shop.” Jeff knows the ins and outs of Italian classics from his little Fiat 500 to a Giulietta SS. At Macchina Speciale, he oversees day-to-day operations and business development. He has over 10 years of marketing experience and decided to create the business to help classic restoration shops, car brokers, auto museums, and more receive the attention they deserve. Jeff and his team understand that automobiles represent more than just transportation.
SHOW SPONSORS
Covercraft • Techforce • American Collectors Insurance • Linkage Magazine
INSPIRATION
Jeff’s friend Henry who helped him meet a lot of people in the automotive industry.
CHALLENGE
When he started importing cars from Italy he thought he could sell them but instead he fell in love with them.
SPECIAL AUTOMOBILE
Fiat Panda
BOOK RECOMMENDATION
Breakthrough Advertising by Eugene Schwartz
PARTING WORDS OF WISDOM
Too often the million-dollar sales and collectors are in the spotlight. Focus more on flaunting your work to build your business.
WHERE TO FIND JEFF
Email: jeff@macchinaspeciale.com
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.