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Christopher Gerardino is the Chief Vision Officer and Co-Founder at Ristretto Electric bike, a brand and manufacture focused on design and performance. Their Ristretto 303 Founders Edition is a limited-edition electric bike designed and built with specialized components and materials. They are crafted by the best artisan bicycle engineers in America, manufactured by Detroit Bikes in Michigan. Christopher was born in Atlanta Georgia, grew up in Santo Domingo, Dominican Republic, and considers himself a holistic designer. At the age of 17, he started opening bars, clubs, and restaurants and got into the food and entertainment industry. After 8 years he was ready to try something new and Ristretto Electric was born.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
CHALLENGE
When he decided to change to a new industry, from the restaurant world to the electric bicycle world.
SPECIAL AUTOMOBILES
First car, a red 1974 Mini Cooper his dad gifted to Christopher (see above)
BOOK RECOMMENDATIONS
The Luxury Strategy by Jean-Noël Kapferer
PARTING WORDS OF WISDOM
If you are going to try go all the way.
Stay Electric! We never leave design behind.
WHERE TO FIND CHRISTOPHER
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.