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Alpio Barbara is the President of Redwood General Tire in Redwood City, California. He started in the tire business in 1969 as a tire installer working part time. In 1985 he became a partner in Redwood General Tire and in 2000 I bought his partner out who retired. He was named tire dealer of the year by Modern Tire Dealer in a 2019 I was named the top shop by Tire Review. Alpio is very involved in his community and was President of the Police Activities League raising $4.2 million to build a facility for underprivileged youth. In 2017 he started Cars and Coffee in Scottsdale and has raised close to $300,000 for Phoenix Children’s Hospital in Saint Vincent Depaul and this year has committed two dental labs to help underprivileged receive free dental care.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
To help others through his passion for cars and people.
CHALLENGE
In 1988, Costco moved into his area creating competition for his tire business.
SPECIAL VEHICLE
360 Ferrari
BOOK RECOMMENDATION
Where Have All The Leaders Gone? by Lee Iacocca
Iacocca: An Autobiography by William Novak and Lee Iacocca
PARTING WORDS OF WISDOM
Don’t be afraid to change.
The only pressure you’ll get from us is in our tires. – Redwood General Tire
WHERE TO FIND ALPIO
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.