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Shay Hoelscher is the CEO of Privé Products and a Porsche Cup race car driver. She leads a team of beauty industry professionals that create salon quality haircare products that are both natural and good for the planet. Privé donates 1% of sales to Project Beauty Share, a non-profit organization helping women in need. Shay’s career in the beauty industry and passion for motorsports have intersected where she combines her personal passion on the track with her company’s work. Motorsports has been a part of Shay’s story since she was a child growing up in a racing family watching trackside as her father raced in karts. She got her racing license and raced in amateur events in the Pacific Northwest and recently has been championing women and bringing new women into motorsports by leading Women-only track days and running her Porsche Cup Car at the Thermal Club.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Shay’s professional career helped her become more confident from both good and bad mentors.
CHALLENGE
Three weeks before Covid, Shay launched her new Privé product she and her husband experienced a near-death fire in her home,Feb 9 2020.
SPECIAL VEHICLE
Daisy, her 930 Turbo
BOOK RECOMMENDATION
Atomic Habits by James Clear
Mind Gym by Gary Mack
The Infinite Game by Simon Sinek
Leaders Eat Last by Simon Sinek
PARTING WORDS OF WISDOM
Don’t worry about being successful but work toward being significant and success will follow.
WHERE TO FIND SHAY
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.