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PJ Aass is the Director of Dodo Juice who, along with Dom Colbeck, created the original brand in 2007 in the UK. Dodo Juice is focused on producing the highest quality, custom formulated car care for both enthusiasts and professionals. Their wide range of solutions includes highly specialized innovations and color-charged waxes. Dodo Juice was paramount in opening the gates of the detailing industry for smaller boutique brands that discerning automotive car care enthusiasts love. They continue to broaden their brands that they lovingly refer to as the ‘House Dodo’. PJ and his team are passionate about car care and continue to push the boundaries in car care to help enthusiasts see what is possible so to care about their own pride and joys.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
After a few degrees and a career start in IT and computers, nothing stopped him from changing lane completely with his buddy Dom. Throughout the years his real inspiration and teacher is his father, a man he strives to emulate in drive and success in his hard-working entrepreneurial ways.
CHALLENGE
PJ for years was fighting the release of a snow-foam cleaner.
SPECIAL VEHICLE
After many years of driving all kinds of cars, the true realization of what my special vehicle is, came when I got my first truck. Since then, I don’t think I will be able to turn back to anything else – lifted truck for life.
BOOK RECOMMENDATION
PJ reads to escape, in this day and age most of the industry reading comes from internet and social media – so sticks to the high fantasy and science fiction.
PARTING WORDS OF WISDOM
Risk don’t regret. Believe in yourself, try hard, learn from your mistakes and don’t give up.
WHERE TO FIND PJ
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.