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James Chen is the Founder of ALMAX-USA, selling automotive and truck wheels made here in the United States. He’s been in love with cars since he was a kid, playing with Matchbox and Hot Wheels. In high school his entrepreneurial spirt blossomed and he used his mom’s credit cards to buy and sell wheels to his friends in school. He’s been in the aftermarket space since 1983 and started retail sales in 1997 at AXIS Wheel. He’s built and sold several companies and today is still playing with cars, having fun in the automotive world making and selling wheels. 

 SHOW SPONSORS    

Covercraft    •   American Collectors Insurance   •   Autogeek   •   Linkage Magazine   •    Techforce Foundation    •   RPM Foundation     •    Zengine

INSPIRATION

Friends including Bernard Louie, Founder of Eagle One car care and Knoll Lee, Founder of of Monster Cable.

CHALLENGE

James drive he had coming from an impoverished family. 2009 during the recession was a big challenge and having to sell wants not needs was his lesson learned.

SPECIAL VEHICLE

1962 Ferrari GTO Lusso featured on Petrolicious

BOOK RECOMMENDATION

Shoe Dog by Phil Knight

Sam Walton: Made In America by Sam Walton & Sam Huey

PARTING WORDS OF WISDOM  

It is important you not forget where you come from.

WHERE TO FIND JAMES

ALMAX-USA
 

SHARE THE INSPIRATION

If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.

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