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Isobel Dando is heading up the revival of the historic brand MOKE, as CEO of MOKE International. She has been leading the company through its re-launch and into a new era with the full electrification of the brand. MOKE International was recently acquired by the EV Technology Group – a company that specializes in electrifying iconic brands to redefine the joy of motoring for the electric age. The new Electric MOKE represents a clean-air evocation of one of Britain’s most celebrated automotive icons and will be delivered to customers through summer 2022 – Isobel is leading the global expansion with its first international market entry in the marque’s second spiritual home, St Tropez. Isobel’s career includes work at Jaguar Land Rover, BMW, and Rolls-Royce.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation • BumBee Seat
INSPIRATION
A mentor at BMW Ian Robinson, who was on the BMW board and Wouter Witvoet* at EV Technology Group.
CHALLENGE
In 2012 Isobel’s was head of product strategy for Rolls Royce, a full battery electric vehicle was on her goal list, 102EX, however it wasn’t to be.
SPECIAL VEHICLE
A MOKE she drove on Magnetic Island and her Reliant Scimitar
BOOK RECOMMENDATION
Anything written by Matthew Ziard
WORDS OF INSPIRATION
In order to achieve your dreams you have to stay focused. Secondly, don’t be afraid to work with people who are stronger than you.
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.