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Matt Martelli is the Founder of Mad Media, a San Diego based multidisciplinary creative advertising and marketing consultant group. He and his team craft authentic culturally engaging brand messages, delivering them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing commercial, television, online content, and viral film projects. Matt is also CEO of The Mint 400 and California 300. He’s one of the biggest influences in Off-Road racing and its culture. When he’s not producing off-road racing events he’s directing and producing award winning off-road content.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
The off-road culture is filled with innovative and inspiring people. Micky Thomson was a star for Matt and his brother when he was a child. Cal Wells who ran PPI was a race promoter and inspiring to Matt.
CHALLENGES
Moving from being a content provider to race promoter was a huge undertaking.
SPECIAL VEHICLES
Off road vehicles and Trophy Trucks
BOOK RECOMMENDATION
Drive Like Hell by Erik Zweig
WORDS OF INSPIRATION
There is only one way and that’s forward.
WHERE TO FIND MATT
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.