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Brad Rosen is the Co-Founder and COO of NODAR, the leading provider of camera-based 3D vision technology. Their product is a crucial component in the development of ADAS and autonomous vehicles, bringing safety, advanced performance, and cost-effectiveness to the automotive market. NODAR’s award-winning 3D vision platform, called Hammerhead, delivers reliable, ultra-precise, and real-time 3D sensing at an ultra-long-range (up to 1000 meters), providing better-than-LiDAR 3D data at the price point of camera technology. NODAR was founded in 2018 and is backed by New Enterprise Associates (NEA) and Rhapsody Venture Partners.
SHOW SPONSORS
American Collectors Insurance • Classic.com • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Marty, a colleague Brad worked with, was a great mentor who taught him how to cut to the chase and work the problem. Also Brad’s uncle Marty, a low key, mellow man who looked at the big picture. So he had two great Martys in his life.
CHALLENGES
While running a company they ran out of money twice, presenting great stress and challenge.
SPECIAL VEHICLE
1989 VW GTI
BOOK RECOMMENDATION
American Icon: The Fight to Save Ford by Bryce G. Hoffman
WORDS OF INSPIRATION
Be honest with yourself about what makes you happy. Go get a job at a larger company to learn about how a frameworks works, and how it doesn’t, before starting your own company.
WHERE TO FIND BRAD
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.