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Laurel McFarlane is the CEO of McFarlane Promotions, an award-winning Southern California’s premier events and promotions company specializing in virtual, hybrid, and live events. With a flawless reputation for executing the most popular and prestigious events, she and her team offer creativity, contacts, and the most professional attention to detail for unique experiences across industries and the Country. Laurel founded McFarlane Promotions over 25 years ago and has been creating unique festivals, fundraising experiences, and immersive community activations ever since, including the La Jolla Concours d’Elegance which she has played a driving role in since it first began as the La Jolla Motor Car Classic in 2005. She is also founder of The Shift Studio, a lifestyle event production company specializing in corporate experiences and experiential marketing with an unparalleled expertise in the luxury automotive world which includes working with Broad Arrow Group on their annual calendar of auctions Nationwide as well as on Hagerty’s Motorlux as part of Monterey Car Week.
SHOW SPONSORS
American Collectors Insurance • Classic.com • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Her father who gave Laurel her first business loan, $3,500 plus interest, to start her company has been a great mentor.
CHALLENGES
Dealing with venues where there is a short time constraints to build the event up and then be out at a specific time. Much of the work is done in the middle of the night.
SPECIAL VEHICLES
Her father’s ’58 Corvette Convertible and the Round Door Rolls Royce
BOOK RECOMMENDATION
The Mists of Avalon by Marion Bradley
WORDS OF INSPIRATION
When things seem tough a “no” is a maybe on the way to “yes” .
WHERE TO FIND LAUREL
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.